Is Hiring a Website Copywriter Right for You?
Alright friend… let’s be honest. Deciding whether to hire a website copywriter can be a tough choice. Because, how do you even know if it’s right for you and your current situation? How do you know if it’s financially worth the investment? And what the benefits will be?
Why should you hire someone to write your website copy for you instead of just writing it yourself?
All of these are completely valid questions and it’s important to know the answers to them before you invest time and money (especially in today’s crap economy).
So, I’m here to help!
In today’s article I’m going to break down the reasons why working with a website copywriter is extremely beneficial and how to know if it is in fact the right choice for you.
Let’s get into it, shall we?
First things first…
Do YOU Need a Website Copywriter?
Well, let’s see, tell me if you can relate to any of this…
You’ve tried writing your own website copy multiple times, and each time it ends in tears and frustration.
Maybe you like writing, but when it comes to writing about yourself, your business, and your offer it feels like pulling teeth.
You know how valuable your offer is, but you don’t know how to properly communicate that value to your target audience. And maybe you’re not even 100% sure what your audience wants/needs to hear.
You don’t know how to make yourself stand out from your competition. And you’re not sure how to authentically reflect your brand persona/voice in your website copy (maybe you’re not even 100% sure what your brand persona is).
Or maybe you simply HATE writing, you’ve never been talented at it, and you don’t care to be.
But you know you need website copy that doesn’t suck (to put it bluntly). You know how important a website is when it comes to growing your business. But you don’t know too much about website copy and the role in plays in that.
Like what makes *good* website copy compared to *bad* website copy?
How should you write and structure your websites Homepage copy? Or your About page copy? And does the copy on your Contact page matter at all?
You want your website to attract your dream clients and make selling easy, but you’re not sure how to write copy that achieves that.
If you can relate to any of that, you need a website copywriter!
But what exactly are the benefits of working with one? Is it truly worth it?
And how do you go about finding the right website copywriter for YOU?
Let’s find out… we’ll start with the benefits.
Attract More of Your *Ideal* Clients, Make More Sales, and Grow Your Business
Your website is the home of your business and it’s typically where your first impression begins. It’s where most of your target audience will go to decide if you’re the right choice for them or not.
But the design of your website (though it’s important) isn’t what keeps your audience engaged and convinced to work with you. Your website copy is what holds all the power.
And a website copywriter knows exactly how to write in such a way that’s designed to sell without sounding ‘salesy’… because nobody likes ‘salesy’ talk.
They write copy that is backed by strategy and market research. And copy that’s created to work for you, not against you.
They do this by writing website copy that:
Authentically reflects your one-of-a-kind brand persona. So, your copy stays true to who you really are and what you’re all about. Making you stand out among your competition and attract like-minded clients that click with YOU.
Speaks to the wants, needs, and interests or your target audience. Hooking them in with headlines that instantly spark their interest and confirm they’re in the right place.
Keeps your audience continually engaged with copy that resonates with their current situation, struggles, problems, and where they want to eventually be.
Properly communicates the value of your offer (and you) and why you’re not just an option, but the *one* and *only* option for them. Showing why you’re the solution to their problems and why you’re the right choice rather than your top competitors.
Is rich in SEO (search engine optimization). Keeping your copy keyword-rich so that it will help your website rank higher in search results, attract your target audience, and increase your organic website traffic.
You Will Receive a Great ROI (Return On Investment)
So long story short, yes, it is worth investing in a talented website copywriter. Because you will receive a great ROI (return on investment) due to the reasons above.
Working with a website copywriter can sometimes be a big investment, depending on what they charge and the amount of work you’re looking to have them do.
But your website will be set up for long-term success. It will continue to attract your audience, increase your sales, and grow your business.
No more feeling a lack of confidence when it comes to your website copy.
No more attracting clients that aren’t the *ideal* clients you want to work with.
No more of your target audience finding your website and ‘X’-ing out seconds after arriving, due to poor copy that loses their interest.
No more tears and frustration from rewriting your website copy over and over, and hating it, or wondering why it’s not working for you.
So, as long as you can afford it and find the right website copywriter for you and your needs, that investment will pay for itself many times over.
Speaking of that, let’s get into the next thing…
Finding the Right Website Copywriter for YOU
There are many talented website copywriters out there, and an endless amount to pick from, it can feel overwhelming. So, how do you go about finding the right one for you?
Well, there are a few things you should be looking for and usually it’ll be pretty easy to spot when browsing through a website copywriters’ website.
Think About Your Budget
Every website copywriter is going to charge differently depending on their level of experience, expertise, and the services they offer.
Pricing can range anywhere from $800 to $10,000 for a full website. Obviously, the more website pages you need copy for the more expensive it’s going to be. But typically getting at least your 3 main website pages done (Home, About, Product/Service) is a great place to start.
As a website copywriter myself, I personally try to keep my prices more affordable than most. Because things are hard in today’s crazy expensive world. For example, my website copywriting services include writing copy for your 3 main website pages for $1,500.
Things that will usually determine how expensive a website copywriter is are things like-
Are they proficient in SEO and conversion copy?
Do their website copy services include strategy, market research, an in-depth brand persona/target audience questionnaire? All for the purpose of better website copy and better results.
Are they sending you your copy in a wireframe (which takes website design into consideration) or a word doc instead?
What is their level of experience? Do they have 1 year, 5 years, or 20 years of experience writing website copy?
Finding a website copywriter that falls within your budget is the first thing you should ensure. Because there’s no need to waste your time or theirs if you can’t afford their services.
Are the Two of You a Good Match?
You don’t just want to work with any website copywriter. You need to first take into consideration what you are and what you need. For example…
Are you a small or large business owner? Creative entrepreneur? Or Freelancer?
What do you offer? Do you sell products? Or services?
Are you looking for a website copywriter who is specialized in writing copy for only one specific niche (whatever your niche is)? Or does that not matter as long as they’re good at what they do?
Do you only need 1 page of website copy? Or 3 pages of website copy? Or do you need 7 pages of website copy?
Or do you need copy for a long-form sales page instead?
Do you even need new brand-new website copy? Or do you simply need help improving your current website copy for better results? Which would be considered a website copy audit.
Do you want a website copywriter that specializes in writing blog content as well?
Finding a website copywriter that checks all your boxes and offers exactly what you need is extremely important.
Make sure you’re a match!
Do You Click with Them as a Person?
Now of course this does not determine how good a website copywriter is. But this can greatly affect your overall experience and the flow of working together.
You can hire a website copywriter that does amazing work, but you don’t vibe with them as a person.
This matters because when you choose to work with a website copywriter, the two of you will be in constant communication before, during, and after the project is complete.
From the first discovery call, to the kick-off call, to the review call, and not to mention the communication (probably via email) in the middle of the project process.
When you’re browsing their website, it should be very easy to get a feel for their brand persona (or their overall personality). Especially when you check out their About page. Which I highly recommend doing.
Get to know who they are as a person, what they value, how they talk, what their sense of humor is like, etc.
Ask yourself who you would love to work with?
Do you want that person to be serious and professional? Or down to earth and goofy?
Do you click better with someone who is introverted? Or extroverted? Or someone who falls somewhere in between?
Do you appreciate a bold and blunt personality type? Or do you vibe better with a gentle and soft personality type?
Keep these things in mind.
When you’re reading through their website, think about how it makes you feel. Do you find yourself laughing and nodding along with the things they say?
Do you feel yourself resonating with the stories they tell or the way they view the world?
Do you feel like they get you?
Choose the website copywriter that *you* vibe with! Because it should be a fun, laid back experience that you enjoy, with a person you enjoy.
‘Is Hiring a Website Copywriter Right for You?’ Conclusion…
Well friend, one thing is for sure…
Choosing to work with a website copywriter is extremely beneficial when it comes to attracting your target audience, making more sales, and overall, the long-term success and growth of your business.
So, if you’re looking to grow your business to the next level with a website that works hard for you, all without the time and energy (and tears) it takes to write the copy yourself, then it sounds to me like you *do* need a website copywriter.
Next step is simply finding the website copywriter that’s right for you, your needs, your budget, and clicks with you.
If you find all that, you’re golden kid!
So, if you’ve made it to the bottom of this article, and you’ve decided you’re super interested in working with a website copywriter, then feel free to snoop and stalk my website!
Because yeah, I’ve been a website copywriter this whole time! Bet ya didn’t see that one coming! JK you obviously did since I gave myself a shameless shoutout earlier...
Anyway, listen, if you’re a small business owner, creative entrepreneur, or freelancer, then I’m your girl.
Because I specialize in writing website copy for creatives. Best part is I like to keep my prices more affordable.
Why? Because I’m also a fellow creative that broke free from the claws of the corporate world. Life was made for sooo much more than slaving away at a 9 to 5 just to make another person rich.
And as creatives who don’t fit the corporate world mold, we deserve to find success doing what we *actually* love. And I want to help you achieve that without going broke in the process (because we can all agree the economy sucks a** these days).
Take a peek at what I offer. Whether you’re interested in done-for-you services, DIY services, or a mix between the two, I might just have what you need… ↓
✨ Website Copywriting (done-for-you): You want brand-new conversational, SEO-optimized copy for your 3 main website pages (Home, About, Product/Service), or maybe you need more, either way, this is for you.
✨ Sales Page Copywriting (done-for-you): You’ve launched a new product, service, or course. Now you need sales page copy that’s going to speak the language of your target audience, attract your ideal clients, and land you those well-deserved sales.
✨ Website Copy Audit (the perfect mix between done-for-you and DIY): You’ve already written your own website copy, and you don’t necessarily *hate* it, you just want some help improving it for better results.
✨ Blog Writing (done-for-you): You want high-quality, SEO-friendly blog articles that are going to help increase your organic website traffic, attract your target audience, and increase your sales. You just want it without the time-consuming writing and SEO research attached.
✨ DIY SEO For Blogging (DIY): You handle the writing, I’ll handle the SEO, it’s as simple as that!
‘Is Hiring a Website Copywriter Right for You?’ FAQ:
⬇ What does a website copywriter do?
A website copywriter specializes in writing conversational website copy that’s designed to properly communicate a brands message and offer, stay true to their brand persona, connect and resonate with their target audience, and compel action. All backed by strategy, market research, and SEO.
⬇ How much does website copywriting cost?
The cost of website copywriting services can vary. It can be anywhere from $800 to $10,000 depending on the project scope of work and number of pages needed. Pricing will also vary depending on the website copywriters experience, services, and expertise. So, it’s best to find the website copywriter that falls within your needs and budget.
⬇ Where do I find a good and professional copywriter for my website?
There are many platforms’ these days where you can find a copywriter/website copywriter. Like LinkedIn, Upwork, Fiverr, etc. However, doing a quick Google search for one is a much better option. This way you can find a website copywriter that is right for you. By browsing their website, you can learn more about them, what they offer, what they charge, the quality of work they do, etc.
⬇ Copywriting and graphic design, what should come first regarding your website?
Your website copy should always come before your design. Because your copy is what defines the overall vibe, messaging, and structure of your website. You never want to do design first and then try forcing your copy to fit after. It becomes messy that way. Plus, when you work with a website copywriter you can always ask them to collaborate with your graphic designer, and more often than not, they will gladly do that.
And if you don't already know me...
Hi, I'm Christa! A freelance website copywriter who specializes in writing copy for creatives and small business owners. So, if you're looking to grow your business and attract your dream clients (beyond word of mouth and cold pitching) then I’m the copywriting companion you need friend! Feel free to visit my website and learn more about me and what I offer.
Or you can simply check these out as well…
My blog - If you liked this article, you’ll find more just like it on my blog page, dive into topics like SEO, copywriting, blogging, and more.
My services - Feel free to snoop. I specialize in writing copy for websites and content for blogs. But I'm always open to client requests as well.
And for my fellow writers out there who are also interested in becoming a copywriter, view the article I wrote about the amazing, in-depth copywriting course I took that kick started my career as a copywriter (you can thank me later, well… only if ya want).