Why Hire a Copywriter? (The 5 Major Benefits)
If you’re a small business owner, entrepreneur, or freelancer that means you’re probably a ‘one person show’. Doing it all on your own… because you’re dedicated and driven… and you’re not giving up on your dreams!
You’re doing everything it takes to build long-term success. And now you’re ready to grow your business beyond word of mouth or referrals.
You want to take things to the next level… you want to effortlessly attract your target audience, increase your organic website traffic, and make more sales.
So… you’ve been wondering if hiring a copywriter is the right solution to your problems.
You want to know if hiring a copywriter for your website, blog, social media, email, etc., is actually worth it… and if a copywriter will truly benefit your business long-term.
Or if it’s just a big waste of money…
I mean… why hire someone to just ‘write’, because anyone can ‘write’, right? (sorry for that Dr. Seuss sounding sentence)
Well… wrong!
In this article I’m going to share with you the 5 major reasons why hiring a copywriter (especially a freelance copywriter), is *highly* beneficial for you and your business.
Then… you can decide if it’s right for you and your current situation.
(spoiler alert, I’m a copywriter myself, so I’d like to think I know a thing or two on the topic).
So, buckle up and let’s get into it friend!
1. Increase your conversion rates and sales profit.
Let’s start with the BIG question that I assume is running through your head. You want to know if it’s financially worth investing in a copywriter.
Because you refuse to carelessly hand over your hard earned money before doing your research first. Especially in today’s crazy, expensive world.
So, allow me to set the record straight…
Investing in a *talented* copywriter that *knows what they’re doing* will do wonders for attracting your target audience, increasing your conversion rates, and overall increasing your sales.
Good copy that is tailored to your brand persona, goals, target audience, etc., will pay for itself many times over.
Also, notice I said ‘talented’ and ‘knows what they’re doing’, because yes, that matters… a lot.
The reason being is that a talented copywriter knows how to do much more than just… write.
They know how to write in such a way that is designed to sell without sounding ‘salesy’ (because nobody likes ‘salesy’ talk…ew).
They write copy that is backed by strategy, SEO, market research, competitor analysis, and so on.
Ensuring it is tailored to your business, your brand voice, your goals, and written from the POV of your target audience.
A talented copywriter knows how to write copy that is conversational and emotionally driven, rather than robotic and ‘cookie cutter’.
Speaking to the wants, needs, and challenges your target audience is currently facing. And then, properly communicating why *your* business is the perfect solution for them.
Making you stand out among the competition, so your story is irresistible to your dream clients.
When done right, your target audience should easily find your website due to SEO.
And once they find it, your copy should *instantly* resonate with your dream clients, keep them engaged, and compel them to take action.
The more your dream clients read, the more they should fall head over heels with you and your offer!
2. Get exactly what you need with project flexibility.
When you choose to work with a reliable, trustworthy copywriter, there will be in-depth communication between the two of you, from the beginning, to the very end of the project.
Not to mention, you will have the flexibility to choose exactly what you want and don’t want depending on your needs and budget.
No matter the project at hand or the vision you have in mind, you and your copywriter will first schedule a discovery call (probably over zoom). During this call you will discuss your business, your copy needs, your goals, etc.
The goal is to make sure you’re both on the same page and a good fit to work together -while keeping the process fun and light-hearted-.
You will then schedule the kick-off call, where you’ll go over the project thoroughly. While your copywriter fills out a creative brief with all the project details.
Once all is said and done, and you’re thrilled with the agreed upon project, your copywriter will officially begin crafting up your copy!
After sending you the first draft of your copy, you will usually have two free rounds of revisions, just in case you want a few things tweaked.
Most copywriters are always going to ensure that before parting ways you’re 100% satisfied with your copy, and receiving exactly what you paid for.
3. Stay within your budget and save money by paying per project.
When you work with a freelance copywriter, you do not typically pay them hourly, but rather by the project.
Though every copywriters prices and packages will be different, most copywriters will typically display their pricing on their website. So you can browse around for the copywriter that falls within your budget.
I personally allow the option to make customizations or add-ons to the project scope of work if necessary… in order to better fit your needs and budget.
Considering I tailor my services towards creatives, small business owners, and others alike. I want my clients to have the freedom to choose how much or how little they want and can afford.
Regardless though, with a freelance copywriter you will know exactly what you’re getting and what you’ll be paying per project every time. So you can have your copywriter do as little or as much work as you need and can afford.
(Not to mention many copywriters will offer payment plans as well.)
4. Get fresh, original, and consistent content regularly.
You want to land your dream clients and make consistent sales. But for that to happen, your current (and potential) customers want new, updated content from you regularly.
With all the competition out there, your business and offers should always be front of mind for your target audience.
You want to keep pumping out valuable information and confidently show off your business and dedication. Because you want to show your audience how much you care.
But how do you manage that when you have so much on your to-do list as is? (Like running an entire damn business *cough, cough*.)
Well, with a freelance copywriter you can get exactly that.
you can have an arrangement set up with your copywriter to put out fresh copy and/or content for you weekly, monthly, or however often you need. It doesn’t always have to be a one and done project type of deal (unless that’s what you prefer of course).
Whether it’s for your blog, social media, email, etc., if you find a copywriter that does amazing work and you get along with great, keep them around long-term!
This way you can make sure you’re eliminating the risk of losing the attention of your target audience and missing out on great opportunities.
5. Gain a teammate and a problem solver.
Maybe you’re well aware that your business isn’t where you would like it to be.
Maybe your conversion rates are low.
Or there is a lack of traffic to your website.
Or maybe your audience isn’t sticking around for long once they land on your website.
You know your website, email newsletter, social media, etc., hasn’t been updated in a while, but you don’t know what or where things need fixing for better results. All you know is that you’re fed up with it!
Well, when you hire a copywriter, you don’t always need to be 100% sure what you want or need.
You can reach out to a skilled copywriter and present them with the problem you’re facing and what your ultimate goals are. Then they will more than likely be able to browse your current copy… or email… or social media… and help you figure out exactly what kind of services you would or would not benefit from.
Also, most copywriters offer more than just done-for-you services.
Depending on your needs you can find a copywriter that offers ‘website copy audits’ (to help improve your current website copy for better results), or ‘DIY services’ as well (like DIY SEO services for example).
‘Why Hire a Copywriter?’ Conclusion…
Copywriting is an art form, and there is a strategic method behind it.
A good copywriter, isn’t simply someone who is a ‘naturally talented writer’ (though that plays a role of course).
A *good copywriter* is one who understands how to write copy that is designed to-
Be SEO-optimized in order to increase your organic website traffic.
Properly communicate the value of your offer.
Speak the language of *your* target audience, while resonating with their problems, life, needs, etc.
Be ‘conversational’ and not ‘salesy’ or ‘generic’.
Keep your target audience engaged and convincing them to take action.
Reflect your unique brand persona, making you stand out from the competition, which will attract like-minded clients that you actually want to work with.
And more!
In reality, any business owner (big or small) would benefit greatly from working with a copywriter.
Because the messaging surrounding your business plays a HUGE role when it comes to your long-term success and growth. So it’s something that should never be neglected (or put into the hands of ChatGPT).
I promise, when you hire a talented copywriter that knows what they’re doing, it’s going to pay for itself *many* times over.
It’s all about finding the right copywriter for you and your business. One that clicks with you, offers exactly what you need, and falls within your budget.
But anywho, I sincerely hope you found this article useful in helping you decide if hiring a copywriter is right for you.
Best of luck on your journey to success!
Until next time friend.
And if you don't already know me...
Hi, I'm Christa! A freelance website copywriter who specializes in writing copy for creatives and small business owners. So, if you're looking to grow your business and attract your dream clients (beyond word of mouth and cold pitching) then I’m the copywriting companion you need friend! Feel free to visit my website and learn more about me and what I offer.
Or you can simply check these out as well…
My blog - If you liked this article, you’ll find more just like it on my blog page, dive into topics like SEO, copywriting, blogging, and more.
My services - Feel free to snoop. I specialize in writing copy for websites and content for blogs. But I'm always open to client requests as well.
And for my fellow writers out there who are also interested in becoming a copywriter, view the article I wrote about the amazing, in-depth copywriting course I took that kick started my career as a copywriter (you can thank me later, well… only if ya want).